Brand Manager – Mobeni, Durban


An exciting opportunity exists for a Brand Manager in Mobeni. The incumbent will be responsible for the success of brands or products. Plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. The successful incumbent must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

  • Builds productive working relationships with Commercial, Insights, R&D, Category team, Finance, Revenue Management and Supply Chain to manage the brand’s day to day operations.
  • Works external agencies to manage PR, sponsorship, activation, and channel plans.
  • Works with / leads the multifunctional team to implement campaigns, lead flavour and pack/price initiatives in country and Innovation Plan (post LT sign-off) in the marketplace and monitors performance of the support plans
  • Lead the Brand Marketing & Planning (AOP) processes for entire company plus
  • Lead Brand Management with partners in Supply Chain, Finance, Revenue Management and Commercial to optimize innovation volume forecasts, Optimize the media plan dynamically to maximize impact and ROI, Deliver the P&L in country.
  • Develop Local Brand Plans (AOP)
  • Use marketing data to identify issues and opportunities to drive brand portfolio
  • Lead local Innovation portfolio deployment and phasing, from LT onwards.
  • Budget and control

Minimum requirements:

  • Bachelors’ degree and relevant experience in FMCG
  • Strong collaboration/matrix management.
  • Ability to translate a brand platform into a best-in-class activation experience (user journey, flow management, interactivity etc.).
  • Coach and develop an ABM/Interns
  • Working knowledge of communication planning, consumer engagement and integrated marketing Communication (IMC) management
  • Ability to lead execution of IMC planning
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